Overview
- This book provides insights into advertising research
- Compilation of the 18th International Conference in Advertising in Krems in June 2019
- State-of the-art research on advances in advertising
Part of the book series: European Advertising Academy (EAA)
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Table of contents (23 chapters)
Keywords
About this book
Editors and Affiliations
About the editors
Sara Rosengren is Professor of Business Administration (Marketing) and Head of Center for Retailing at Stockholm School of Economics.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. XI)
Book Subtitle: Designing and Communicating Experience
Editors: Martin K. J. Waiguny, Sara Rosengren
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-32201-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021
Hardcover ISBN: 978-3-658-32200-7Published: 02 September 2021
Softcover ISBN: 978-3-658-32203-8Published: 03 September 2022
eBook ISBN: 978-3-658-32201-4Published: 01 September 2021
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: VII, 355
Number of Illustrations: 35 b/w illustrations
Topics: Marketing