Concepts of Quality Connected to Social Media and Emotions

1. Front Matter

   Pages I-XII

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2. Introduction

   • Denisa Elena Vlad

   Pages 1-5

3. Quality concept and Social Media

   1. Front Matter

      Pages 7-7

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   2. Conceptual elements regarding quality

      • Denisa Elena Vlad

      Pages 9-45

   3. Social media as influence factor of quality

      • Denisa Elena Vlad

      Pages 47-94

4. The Influence of social media on quality and on consumers’ emotions

   1. Front Matter

      Pages 95-95

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   2. Analysis of consumer behaviour related to social media

      • Denisa Elena Vlad

      Pages 97-124

   3. The relationship between social media – business – quality

      • Denisa Elena Vlad

      Pages 125-185

   4. Conclusions – The Highest Style of Quality: post-truth social media?

      • Denisa Elena Vlad

      Pages 187-203

5. Back Matter

   Pages 205-222

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Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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• Emotions
• Fake news
• Social Media
• Concepts of Quality
• Post-truth
• Sharing Perception

• Bucharest, Romania

  Denisa Elena Vlad

Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.​

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