Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (4 chapters)
Authors and Affiliations
About the author
​​
Bibliographic Information
Book Title: Kundenbindung durch barrierefreie Online-Kommunikation
Book Subtitle: Potenziale und Mehrwert der erweiterten Marktorientierungstrategie
Authors: Agnes Barbara Zohner
Series Title: BestMasters
DOI: https://doi.org/10.1007/978-3-658-28838-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Der/die Herausgeber bzw. der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2020
Softcover ISBN: 978-3-658-28837-2Published: 16 December 2019
eBook ISBN: 978-3-658-28838-9Published: 05 December 2019
Series ISSN: 2625-3577
Series E-ISSN: 2625-3615
Edition Number: 1
Number of Pages: XVIII, 273
Number of Illustrations: 39 b/w illustrations
Topics: Corporate Social Responsibility, Online Marketing/Social Media