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BestMasters

Nudging in Management Accounting

Assessment of the Relevance of Nudging in the Corporate Context

Authors: Rauscher, Susanne, Zielke, Annika

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  • Contains Literature Review, Qualitative Interviews & Experiment Design

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eBook 58,84 €
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  • ISBN 978-3-658-28017-8
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Softcover 72,79 €
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  • ISBN 978-3-658-28016-1
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About this book

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

About the authors

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.
They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 58,84 €
price for Spain (gross)
  • ISBN 978-3-658-28017-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 72,79 €
price for Spain (gross)
  • ISBN 978-3-658-28016-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Nudging in Management Accounting
Book Subtitle
Assessment of the Relevance of Nudging in the Corporate Context
Authors
Series Title
BestMasters
Copyright
2019
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
eBook ISBN
978-3-658-28017-8
DOI
10.1007/978-3-658-28017-8
Softcover ISBN
978-3-658-28016-1
Series ISSN
2625-3577
Edition Number
1
Number of Pages
XI, 130
Number of Illustrations
2 b/w illustrations
Topics

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