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Table of contents (12 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Justus-Liebig-Universität Gießen, Gießen, Germany
Nazim Diehl
About the author
Bibliographic Information
Book Title: Das Image im Aushandlungsprozess
Book Subtitle: Werbung von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Authors: Nazim Diehl
DOI: https://doi.org/10.1007/978-3-658-27234-0
Publisher: Springer VS Wiesbaden
eBook Packages: Social Science and Law (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2019
Hardcover ISBN: 978-3-658-27233-3Published: 19 July 2019
eBook ISBN: 978-3-658-27234-0Published: 10 July 2019
Edition Number: 1
Number of Pages: IX, 264
Number of Illustrations: 5 b/w illustrations
Topics: Organizational Studies, Economic Sociology, Media Sociology, Corporate Communication/Public Relations