Forschungs-/Entwicklungs-/Innovations-Management

Product Development for Distant Target Groups

An Experimental Study for the Silver Market

Authors: Marwede, Malte

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  • Industry-applied research

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eBook 63,06 €
price for Spain (gross)
  • ISBN 978-3-658-18325-7
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  • Immediate eBook download after purchase
Softcover 77,99 €
price for Spain (gross)
  • ISBN 978-3-658-18324-0
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About this book

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 

About the authors

Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 63,06 €
price for Spain (gross)
  • ISBN 978-3-658-18325-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 77,99 €
price for Spain (gross)
  • ISBN 978-3-658-18324-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Product Development for Distant Target Groups
Book Subtitle
An Experimental Study for the Silver Market
Authors
Series Title
Forschungs-/Entwicklungs-/Innovations-Management
Copyright
2017
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden GmbH
eBook ISBN
978-3-658-18325-7
DOI
10.1007/978-3-658-18325-7
Softcover ISBN
978-3-658-18324-0
Edition Number
1
Number of Pages
XVII, 244
Number of Illustrations
65 b/w illustrations
Topics