Unit Pricing
Empirical Investigations of its Influences at the Product and Retailer Levels
Authors: Himbert, Lena
Free Preview- Publication in the field of economic sciences
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- About this book
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With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.
- About the authors
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Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm focusing on pricing, sales and marketing.
- Table of contents (4 chapters)
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Introduction
Pages 1-11
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Categorization and Review of Unit Price Research
Pages 13-77
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Previous Research and Theoretical Background
Pages 79-135
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Development and Empirical Testing of Hypotheses
Pages 137-240
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Table of contents (4 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Unit Pricing
- Book Subtitle
- Empirical Investigations of its Influences at the Product and Retailer Levels
- Authors
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- Lena Himbert
- Copyright
- 2016
- Publisher
- Gabler Verlag
- Copyright Holder
- Springer Fachmedien Wiesbaden
- eBook ISBN
- 978-3-658-13476-1
- DOI
- 10.1007/978-3-658-13476-1
- Softcover ISBN
- 978-3-658-13475-4
- Edition Number
- 1
- Number of Pages
- XIX, 300
- Number of Illustrations
- 31 b/w illustrations
- Topics
