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Factors Driving Social Network Site Usage

Authors: Ernst, Claus-Peter

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  • Economic Study

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eBook 53,54 €
price for Spain (gross)
  • ISBN 978-3-658-09918-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-658-09917-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

About the authors

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook 53,54 €
price for Spain (gross)
  • ISBN 978-3-658-09918-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-658-09917-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Factors Driving Social Network Site Usage
Authors
Copyright
2015
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-09918-3
DOI
10.1007/978-3-658-09918-3
Softcover ISBN
978-3-658-09917-6
Edition Number
1
Number of Pages
XV, 123
Number of Illustrations
13 b/w illustrations
Topics