Skip to main content

European Book Cultures

Diversity as a Challenge

  • Book
  • © 2015

Overview

  • Study in the field of social sciences

  • Includes supplementary material: sn.pub/extras

This is a preview of subscription content, log in via an institution to check access.

Access this book

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (5 chapters)

Keywords

About this book

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

Reviews

“Stephanie Kurschus vividly demonstrates how diverse book culture is, even in a continent that claims to be founded on mutual shared values. The highly insightful book appeals mainly to four audiences: institutional decision makers of grant-awarding bodies, national agencies promoting reading and book culture, decision makers in cultural and educational politics, and scholars of contemporary book studies. … this book has the potential to become a starting point for future discussion on methods of book promotion.” (Jan Hillgaertner, Publishing Research Quarterly, March, 2015)

Authors and Affiliations

  • Frankfurt, Germany

    Stephanie Kurschus

About the author

Dr. Stephanie Kurschus is currently working as a consultant in Frankfurt.

Bibliographic Information

  • Book Title: European Book Cultures

  • Book Subtitle: Diversity as a Challenge

  • Authors: Stephanie Kurschus

  • DOI: https://doi.org/10.1007/978-3-658-08060-0

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2015

  • Softcover ISBN: 978-3-658-08059-4Published: 10 December 2014

  • eBook ISBN: 978-3-658-08060-0Published: 28 November 2014

  • Edition Number: 1

  • Number of Pages: XVII, 365

  • Number of Illustrations: 20 b/w illustrations

  • Topics: Media Research, Media Sociology

Publish with us