Customer Co-Design

1. Front Matter

   Pages I-XXI

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2. Introduction

   1. Front Matter

      Pages 1-1

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   2. Relevance of Customer Co-Design

      • Stefan R. Thallmaier

      Pages 3-8

   3. Definition of Customer Co-Design

      • Stefan R. Thallmaier

      Pages 9-11

   4. Structure of the Thesis

      • Stefan R. Thallmaier

      Pages 12-16

3. Theoretical Framework

   1. Front Matter

      Pages 17-17

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   2. Elucidation of Key Concepts

      • Stefan R. Thallmaier

      Pages 19-32

   3. Derivation of Theoretical Framework

      • Stefan R. Thallmaier

      Pages 33-35

   4. Specification of Research Design

      • Stefan R. Thallmaier

      Pages 36-39

4. Empirical Study 1: Challenges of Customer Co-Design

   1. Front Matter

      Pages 41-44

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   2. Need and Goals

      • Stefan R. Thallmaier

      Pages 43-47

   3. Theoretical Underpinning

      • Stefan R. Thallmaier

      Pages 48-51

   4. Method and Data

      • Stefan R. Thallmaier

      Pages 52-57

   5. Findings

      • Stefan R. Thallmaier

      Pages 58-68

   6. Conclusions and Future Research

      • Stefan R. Thallmaier

      Pages 69-71

5. Empirical Study 2: Online Customer Co-Design

   1. Front Matter

      Pages 73-73

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   2. Needs and Goals

      • Stefan R. Thallmaier

      Pages 75-79

   3. Theoretical Underpinning

      • Stefan R. Thallmaier

      Pages 80-86

   4. Method and Data

      • Stefan R. Thallmaier

      Pages 87-97

   5. Findings

      • Stefan R. Thallmaier

      Pages 98-105

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

• Business and Management
• Customer Service
• E-Commerce
• Productdesign
• Sales and Marketing

• CLIC, HHL Leipzig Graduate School of Management, Leipzig, Germany

  Stefan R. Thallmaier

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

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