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Innovation in a High Technology B2B Context

Exploring Supply Networks, Processes and Management

Authors: Möhring, Monika Maria

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  • Publication in the field of economic sciences

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eBook 67,40 €
price for Spain (gross)
  • ISBN 978-3-658-05721-3
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Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-658-05720-6
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  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

About the authors

Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.

Table of contents (11 chapters)

Table of contents (11 chapters)

Buy this book

eBook 67,40 €
price for Spain (gross)
  • ISBN 978-3-658-05721-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-658-05720-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Innovation in a High Technology B2B Context
Book Subtitle
Exploring Supply Networks, Processes and Management
Authors
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-05721-3
DOI
10.1007/978-3-658-05721-3
Softcover ISBN
978-3-658-05720-6
Edition Number
1
Number of Pages
XXV, 291
Number of Illustrations
50 b/w illustrations
Topics