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Handel und Internationales Marketing Retailing and International Marketing

Retail Internationalization

Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Authors: Elsner, Stefan

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  • Publication in the field of economic sciences ​

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eBook 67,82 €
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  • ISBN 978-3-658-01096-6
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Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-658-01095-9
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About this book

The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice. ​

About the authors

Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-658-01096-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-658-01095-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Retail Internationalization
Book Subtitle
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Authors
Series Title
Handel und Internationales Marketing Retailing and International Marketing
Copyright
2014
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-01096-6
DOI
10.1007/978-3-658-01096-6
Softcover ISBN
978-3-658-01095-9
Series ISSN
2626-3327
Edition Number
1
Number of Pages
XXI, 199
Number of Illustrations
10 b/w illustrations
Topics