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Management concepts and technical solutions
With over 400 CRM examples from business practice
Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Feldkirch, Austria
Andreas Muther
Bibliographic Information
Book Title: Customer Relationship Management
Book Subtitle: Electronic Customer Care in the New Economy
Authors: Andreas Muther
DOI: https://doi.org/10.1007/978-3-642-56222-8
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
Hardcover ISBN: 978-3-540-41377-6Published: 10 October 2001
eBook ISBN: 978-3-642-56222-8Published: 06 December 2012
Edition Number: 1
Number of Pages: XIII, 138
Topics: Management, Information Systems Applications (incl. Internet), Marketing