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Digital Darwinism

Branding and Business Models in Jeopardy

Authors: Kreutzer, Ralf T., Land, Karl-Heinz

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  • Shows why your company needs a digital strategy to survive
  • Provides insider information on the challenges for existing business models and digital transformation
  • Guides you from initial questions towards the first steps of independent solution finding
  • Supports you in framing strategic approaches using intuitive Think Boxes and Quick-Win lists
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eBook 21,39 €
price for Spain (gross)
  • ISBN 978-3-642-54401-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 29,11 €
price for Spain (gross)
  • ISBN 978-3-642-54400-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

About the authors

Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post.

Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year international history as an entrepreneur and manager in IT-industry.

Table of contents (9 chapters)

Table of contents (9 chapters)
  • Why the Digital Revolution Is Challenging You and Why You Have to Act Now

    Pages 1-39

    Kreutzer, Ralf T. (et al.)

  • Digital Darwinism and the Social Revolution: What Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer?

    Pages 41-75

    Kreutzer, Ralf T. (et al.)

  • Big Data and Technology: Drivers of the Information Revolution on the Part of the Companies and Accelerators of the Era of Cooperation

    Pages 77-97

    Kreutzer, Ralf T. (et al.)

  • How the Social Revolution Is to Be Managed

    Pages 99-128

    Kreutzer, Ralf T. (et al.)

  • How Marketing Becomes the ROI Driver Within the Company

    Pages 129-145

    Kreutzer, Ralf T. (et al.)

Buy this book

eBook 21,39 €
price for Spain (gross)
  • ISBN 978-3-642-54401-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 29,11 €
price for Spain (gross)
  • ISBN 978-3-642-54400-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Digital Darwinism
Book Subtitle
Branding and Business Models in Jeopardy
Authors
Copyright
2015
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-54401-9
DOI
10.1007/978-3-642-54401-9
Softcover ISBN
978-3-642-54400-2
Edition Number
1
Number of Pages
XIV, 257
Number of Illustrations
15 b/w illustrations, 105 illustrations in colour
Topics