Overview
- Shows why your company needs a digital strategy to survive
- Provides insider information on the challenges for existing business models and digital transformation
- Guides you from initial questions towards the first steps of independent solution finding
- Supports you in framing strategic approaches using intuitive Think Boxes and Quick-Win lists
- Includes supplementary material: sn.pub/extras
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (9 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post.
Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year international history as an entrepreneur and manager in IT-industry.
Bibliographic Information
Book Title: Digital Darwinism
Book Subtitle: Branding and Business Models in Jeopardy
Authors: Ralf T. Kreutzer, Karl-Heinz Land
DOI: https://doi.org/10.1007/978-3-642-54401-9
Publisher: Copernicus Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2015
Softcover ISBN: 978-3-642-54400-2Published: 02 October 2014
eBook ISBN: 978-3-642-54401-9Published: 19 September 2014
Edition Number: 1
Number of Pages: XIV, 257
Number of Illustrations: 15 b/w illustrations, 105 illustrations in colour
Topics: Marketing, Business Strategy/Leadership, Popular Science, general