Skip to main content
SpringerLink
Log in

Strategy and Communication for Innovation

  • Book
  • © 2013

Overview

Editors:
  1. Nicole Pfeffermann

    1. ISEIC Consulting UG, Bremen, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Tim Minshall

    1. University of Cambridge, Cambridge, United Kingdom

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Letizia Mortara

    1. University of Cambridge, Cambridge, United Kingdom

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Cutting edge information, new approaches and methods for companies and networks
  • Theory-driven yet practice-oriented with case studies
  • An integrative management view on innovations
  • Includes supplementary material: sn.pub/extras

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (26 chapters)

  1. Front Matter

    Pages i-xvii
    Download chapter PDF

  2. Strategic Perspectives on Innovation

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

      • Martin J. Eppler, Friederike Hoffmann
      Pages 3-14

    3. Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

      • Wim Vanhaverbeke, Nadine Roijakkers
      Pages 15-25

    4. Open Innovation: Strategic Options, Actors, Tools and Tensions

      • Kathrin Moeslein
      Pages 27-40

    5. Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms

      • Simon J. Ford, Simone Ferriani, David R. Probert
      Pages 41-61

    6. Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies

      • Giordano Koch, Maximilian Rapp, Niclas Kröger
      Pages 63-83

    7. Strategic and Innovation Networks in the Flanders Biotechnology Industry

      • Thomas Crispeels, Radu Huculeci, Jurgen Willems, Ilse Scheerlinck
      Pages 85-99

    8. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

      • Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski
      Pages 101-115

  3. Communicative Perspectives on Innovation

    1. Front Matter

      Pages 117-117
      Download chapter PDF

    2. The Role of Communicators in Innovation Clusters

      • Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara
      Pages 119-137

    3. Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication

      • Manfred Bruhn, Grit Mareike Ahlers
      Pages 139-160

    4. Innovation Marketing: An Introduction

      • Fee Steinhoff, Volker Trommsdorff
      Pages 161-172

    5. The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

      • Tim Mazzarol
      Pages 173-193

    6. Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

      • Claudia Mast
      Pages 195-204

    7. The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication

      • Nicole Pfeffermann
      Pages 205-224
Back to top

Keywords

About this book

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Editors and Affiliations

  • ISEIC Consulting UG, Bremen, Germany

    Nicole Pfeffermann

  • University of Cambridge, Cambridge, United Kingdom

    Tim Minshall, Letizia Mortara

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation