Studies in Computational Intelligence

Electronic Business and Marketing

New Trends on its Process and Applications

Editors: Matsuo, Tokuro, Colomo-Palacios, Ricardo (Eds.)

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  • Recent research in Electronic Business and Marketing
  • Presents highest quality and newest papers from a Workshop on Computer-based Business and Marketing, that is conjuncted with the "International Conference on Commerce and Enterprise Computing"
  • Written by leading experts in the field
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eBook 93,08 €
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  • ISBN 978-3-642-37932-1
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Hardcover 135,19 €
price for Spain (gross)
  • ISBN 978-3-642-37931-4
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Softcover 116,63 €
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  • ISBN 978-3-642-42827-2
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About this book

Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function.

This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.

 

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook 93,08 €
price for Spain (gross)
  • ISBN 978-3-642-37932-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 135,19 €
price for Spain (gross)
  • ISBN 978-3-642-37931-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 116,63 €
price for Spain (gross)
  • ISBN 978-3-642-42827-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Electronic Business and Marketing
Book Subtitle
New Trends on its Process and Applications
Editors
  • Tokuro Matsuo
  • Ricardo Colomo-Palacios
Series Title
Studies in Computational Intelligence
Series Volume
484
Copyright
2013
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-37932-1
DOI
10.1007/978-3-642-37932-1
Hardcover ISBN
978-3-642-37931-4
Softcover ISBN
978-3-642-42827-2
Series ISSN
1860-949X
Edition Number
1
Number of Pages
X, 177
Topics