Overview
- Recent research in Electronic Business and Marketing
- Presents highest quality and newest papers from a Workshop on Computer-based Business and Marketing, that is conjuncted with the "International Conference on Commerce and Enterprise Computing"
- Written by leading experts in the field
Part of the book series: Studies in Computational Intelligence (SCI, volume 484)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (12 chapters)
-
Front Matter
-
Back Matter
Keywords
About this book
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function.
This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.
Editors and Affiliations
Bibliographic Information
Book Title: Electronic Business and Marketing
Book Subtitle: New Trends on its Process and Applications
Editors: Tokuro Matsuo, Ricardo Colomo-Palacios
Series Title: Studies in Computational Intelligence
DOI: https://doi.org/10.1007/978-3-642-37932-1
Publisher: Springer Berlin, Heidelberg
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2013
Hardcover ISBN: 978-3-642-37931-4Published: 19 April 2013
Softcover ISBN: 978-3-642-42827-2Published: 20 May 2015
eBook ISBN: 978-3-642-37932-1Published: 06 April 2013
Series ISSN: 1860-949X
Series E-ISSN: 1860-9503
Edition Number: 1
Number of Pages: X, 177
Topics: Computational Intelligence, Artificial Intelligence, IT in Business