Stock up on textbooks with 40% off + FREE shipping or choose from thousands of Protocols eBooks at just 9.99 each!

Management for Professionals

Reputation Management

Editors: Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher (Eds.)

Free Preview
  • Provides a general overview of the state-of-art and future trends in reputation management 
  • Describes tools to measure corporate reputation
  • Reports best practice from blue-chip firms 
  • Helps to optimize a company's reputation management
see more benefits

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-642-19266-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-642-19265-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-642-27074-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Table of contents (25 chapters)

Table of contents (25 chapters)
  • Corporate Reputation: An Introduction to a Complex Construct

    Pages 3-16

    Helm, Sabrina

  • Reputation Management

    Pages 17-20

    Liehr-Gobbers, Kerstin (et al.)

  • Overview

    Pages 23-25

    Helm, Sabrina (et al.)

  • How to Approach Reputation

    Pages 27-30

    Liehr-Gobbers, Kerstin (et al.)

  • Reputation: A Sociological View

    Pages 31-45

    Voswinkel, Stephan

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-642-19266-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-642-19265-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-642-27074-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Reputation Management
Editors
  • Sabrina Helm
  • Kerstin Liehr-Gobbers
  • Christopher Storck
Series Title
Management for Professionals
Copyright
2011
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-19266-1
DOI
10.1007/978-3-642-19266-1
Hardcover ISBN
978-3-642-19265-4
Softcover ISBN
978-3-642-27074-1
Series ISSN
2192-8096
Edition Number
1
Number of Pages
VIII, 300
Topics