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Lecture Notes in Economics and Mathematical Systems

Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Information Sharing

Authors: Wiehenbrauk, Daniela

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  • Presents a novel approach to improving supply chain efficiency by upstream information sharing between retailers and manufactures
  • Includes joint pricing and an inventory model
  • Describes the development of a model and proof of a mixed strategy equilibrium, allowing two players to capture observed market dynamics
  • Empirical data analysis
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eBook 74,89 €
price for Spain (gross)
  • ISBN 978-3-642-13393-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-642-13392-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 74,89 €
price for Spain (gross)
  • ISBN 978-3-642-13393-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-642-13392-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Collaborative Promotions
Book Subtitle
Optimizing Retail Supply Chains with Upstream Information Sharing
Authors
Series Title
Lecture Notes in Economics and Mathematical Systems
Series Volume
643
Copyright
2010
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag GmbH Berlin Heidelberg
eBook ISBN
978-3-642-13393-0
DOI
10.1007/978-3-642-13393-0
Softcover ISBN
978-3-642-13392-3
Series ISSN
0075-8442
Edition Number
1
Number of Pages
XX, 153
Number of Illustrations
46 b/w illustrations
Topics