Collaborative Promotions
Optimizing Retail Supply Chains with Upstream Information Sharing
Authors: Wiehenbrauk, Daniela
Free Preview- Presents a novel approach to improving supply chain efficiency by upstream information sharing between retailers and manufactures
- Includes joint pricing and an inventory model
- Describes the development of a model and proof of a mixed strategy equilibrium, allowing two players to capture observed market dynamics
- Empirical data analysis
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- About this book
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Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
- Table of contents (6 chapters)
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Introduction
Pages 1-4
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Promotions and Collaboration in Retailing
Pages 5-16
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Literature Review
Pages 17-40
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Retailer Competition
Pages 41-97
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Empirical Analysis
Pages 99-125
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Table of contents (6 chapters)
- Download Preface 1 PDF (58.7 KB)
- Download Sample pages 1 PDF (346.9 KB)
- Download Table of contents PDF (42.2 KB)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Collaborative Promotions
- Book Subtitle
- Optimizing Retail Supply Chains with Upstream Information Sharing
- Authors
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- Daniela Wiehenbrauk
- Series Title
- Lecture Notes in Economics and Mathematical Systems
- Series Volume
- 643
- Copyright
- 2010
- Publisher
- Springer-Verlag Berlin Heidelberg
- Copyright Holder
- Springer-Verlag GmbH Berlin Heidelberg
- eBook ISBN
- 978-3-642-13393-0
- DOI
- 10.1007/978-3-642-13393-0
- Softcover ISBN
- 978-3-642-13392-3
- Series ISSN
- 0075-8442
- Edition Number
- 1
- Number of Pages
- XX, 153
- Number of Illustrations
- 46 b/w illustrations
- Topics
