Reputation Capital
Building and Maintaining Trust in the 21st Century
Editors: Klewes, Joachim, Wreschniok, Robert (Eds.)
Free Preview- Provides individual, practical and descriptive guidelines on how to put reputation management into practice
- Proposes concrete and practical strategies aimed to establish and increase reputation as a social capital
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- About this book
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This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today’s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.
- About the authors
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Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.
Robert Wreschniok is a Senior Consultant at Pleon and is responsible for Reputation Management and Stakeholder Dialogue. After completing his M.A. in International Relations he received a certification for Strategic Foundation Management from the University of Basel. He is a board member of the European Centre for Reputation Studies and Spokesman of the Private Institute of Foundation Law.
Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report
Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.
Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).
Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.
- Table of contents (25 chapters)
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Reputation capital Building and maintaining trust in the 21st century
Pages 1-8
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Trust and reputation in the age of globalisation
Pages 11-22
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Reputation or: How I learned to stop worrying and love the market
Pages 23-36
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Recognition or rejection – How a company’s reputation influences stakeholder behaviour
Pages 39-55
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What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management
Pages 57-71
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Table of contents (25 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Reputation Capital
- Book Subtitle
- Building and Maintaining Trust in the 21st Century
- Editors
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- Joachim Klewes
- Robert Wreschniok
- Copyright
- 2009
- Publisher
- Springer-Verlag Berlin Heidelberg
- Copyright Holder
- Springer-Verlag Berlin Heidelberg
- Distribution Rights
- Distribution rights for India: Vista Books, Bangalore, India
- eBook ISBN
- 978-3-642-01630-1
- DOI
- 10.1007/978-3-642-01630-1
- Hardcover ISBN
- 978-3-642-01629-5
- Softcover ISBN
- 978-3-642-42446-5
- Edition Number
- 1
- Number of Pages
- XI, 408
- Topics
