Change 2.0

Beyond Organisational Transformation

Editors: Klewes, Joachim, Langen, Ralf (Eds.)

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  • Offers various perspectives on the topic of change, ranging from Pleon's own experience with the subject to socio-psychological insights
  • Includes case studies from practitioners in the field
  • Contributions from consultants, managers and academics alike
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eBook 50,28 €
price for Spain (gross)
  • ISBN 978-3-540-77495-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-540-77494-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-642-09623-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.  

"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

About the authors

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.  

Reviews

From the reviews:

"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of articles intended to inspire those involved in the practical implementation of change’." (Rodney Gray, Strategic Communication Management, Issue 11, 2008)


Table of contents (14 chapters)

Table of contents (14 chapters)
  • It may come as a surprise: Successful change management is mainly a matter of letting it happen

    Pages 3-10

    Kohtes, Paul J.

  • The human factor in change processes: Success factors from a socio-psychological point of view

    Pages 11-25

    Gerkhardt, Marit (et al.)

  • Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it?

    Pages 27-42

    Pickel, Markus, PhD and DVM

  • The power of ideas — Reputation management and successful change

    Pages 43-54

    Wreschniok, Robert

  • Change management in alliances

    Pages 55-64

    Theurl, Theresia (et al.)

Buy this book

eBook 50,28 €
price for Spain (gross)
  • ISBN 978-3-540-77495-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-540-77494-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-642-09623-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Change 2.0
Book Subtitle
Beyond Organisational Transformation
Editors
  • Joachim Klewes
  • Ralf Langen
Copyright
2008
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-77495-2
DOI
10.1007/978-3-540-77495-2
Hardcover ISBN
978-3-540-77494-5
Softcover ISBN
978-3-642-09623-5
Edition Number
1
Number of Pages
XIV, 188
Topics