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Advertising Worldwide

Advertising Conditions in Selected Countries

  • Book
  • © 2001

Overview

Editors:
  1. Ingomar Kloss

    1. University of Applied Sciences, Stralsund, Germany

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  • Comprehensive information on advertising conditions in twelve countries of the world

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Table of contents (12 chapters)

  1. Front Matter

    Pages I-X
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  2. The Impact of Culture on Advertising

    • Marieke de Mooij
    Pages 1-24

  3. Advertising in Australia

    • Paul Gaskin
    Pages 25-39

  4. Advertising in Belgium

    • Patrick De Pelsmacker
    Pages 40-66

  5. Advertising in Finland

    • Marja-Liisa Kinturi, Liisa Uusitalo
    Pages 67-99

  6. Advertising in France

    • Daniel Caumont
    Pages 100-117

  7. Advertising in Germany

    • Ingomar Kloss
    Pages 118-148

  8. Advertising in India

    • R. Srinivasan
    Pages 149-168

  9. Advertising in Japan

    • Makoto Abe
    Pages 169-184

  10. Advertising in Russia

    • Olga Tretyak
    Pages 185-222

  11. Advertising in South Africa

    • Ria Hugo-Burrows
    Pages 223-244

  12. Advertising in Taiwan

    • Jeanne Liu
    Pages 245-270

  13. Advertising in the USA

    • Joseph Miller
    Pages 271-286

  14. Back Matter

    Pages 287-293
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Keywords

About this book

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Editors and Affiliations

  • University of Applied Sciences, Stralsund, Germany

    Ingomar Kloss

Bibliographic Information

  • Book Title: Advertising Worldwide

  • Book Subtitle: Advertising Conditions in Selected Countries

  • Editors: Ingomar Kloss

  • DOI: https://doi.org/10.1007/978-3-642-56811-4

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2001

  • Hardcover ISBN: 978-3-540-67713-0Published: 27 November 2000

  • Softcover ISBN: 978-3-642-63206-8Published: 21 October 2012

  • eBook ISBN: 978-3-642-56811-4Published: 28 June 2011

  • Edition Number: 1

  • Number of Pages: X, 294

  • Topics: Management, Marketing

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