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  • Book
  • © 1999

Optimal Bundling

Marketing Strategies for Improving Economic Performance

Editors:

  1. Ralph Fuerderer

    1. International Technical Development Center, Adam Opel AG, Ruesselsheim, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Andreas Herrmann

    1. School of Business Administration, University of Mainz, Mainz, Germany

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Georg Wuebker

    1. Simon, Kucher & Partners, Bonn, Germany

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    You can also search for this editor in PubMed   Google Scholar

  • The complete theory and practice of bundling: optimization and behavioral approaches, practical implementation

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Table of contents (14 chapters)

  1. Front Matter

    Pages I-VIII
    PDF

  2. Introduction

    1. Front Matter

      Pages 1-1
      PDF

    2. Introduction to Price Bundling

      • Ralph Fuerderer, Andreas Herrmann, Georg Wuebker
      Pages 3-5

  3. Optimization Approaches

    1. Front Matter

      Pages 29-29
      PDF

    3. Stochastic Option Bundling and Bundle Pricing

      • Ralph Fuerderer, Arnd Huchzermeier, Linus Schrage
      Pages 61-86

    4. Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty

      • Nils Tönshoff, Charles H. Fine, Arnd Huchzermeier
      Pages 87-117

    5. Market-Oriented Complexity Management Using the Micromarket Management Concept

      • Jürgen Ringbeck, Carl-Stefan Neumann, Andreas Cornet
      Pages 119-131

    6. Management Accounting and Product Variety

      • Volker Lingnau
      Pages 133-155

  4. Behavioral Aspects

    1. Front Matter

      Pages 175-175
      PDF

    3. Buyers’ Evaluations of Mixed Bundling Strategies in Price-Promoted Markets

      • Georg Wuebker, Vijay Mahajan, Manjit S. Yadav
      Pages 195-208

    5. Evaluating Multidimensional Prices in the Bundling Context

      • Andreas Herrmann, Martin Wricke
      Pages 237-251

    6. Product and Service Bundling Decisions and their Effects on Purchase Intention

      • Andreas Herrmann, Frank Huber, Robin Higie Coulter
      Pages 253-267

  5. Back Matter

    Pages 297-299
    PDF
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About this book

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Keywords

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Editors and Affiliations

  • International Technical Development Center, Adam Opel AG, Ruesselsheim, Germany

    Ralph Fuerderer

  • School of Business Administration, University of Mainz, Mainz, Germany

    Andreas Herrmann

  • Simon, Kucher & Partners, Bonn, Germany

    Georg Wuebker

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Bibliographic Information

  • Book Title: Optimal Bundling

  • Book Subtitle: Marketing Strategies for Improving Economic Performance

  • Editors: Ralph Fuerderer, Andreas Herrmann, Georg Wuebker

  • DOI: https://doi.org/10.1007/978-3-662-09119-7

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 1999

  • Hardcover ISBN: 978-3-540-65247-2Published: 21 January 1999

  • Softcover ISBN: 978-3-642-08459-1Published: 09 December 2010

  • eBook ISBN: 978-3-662-09119-7Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: VIII, 299

  • Topics: Marketing

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Access via your institution

Buy it now

eBook USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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