The Business Idea

The Early Stages of Entrepreneurship

Authors: Hougaard, Soren

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eBook 71,68 €
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  • ISBN 978-3-540-26959-5
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Hardcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-540-22663-5
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  • Institutional customers should get in touch with their account manager
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  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Softcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-642-06151-6
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  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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About this book

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

About the authors

Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 71,68 €
price for Spain (gross)
  • ISBN 978-3-540-26959-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-540-22663-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-642-06151-6
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
The Business Idea
Book Subtitle
The Early Stages of Entrepreneurship
Authors
Copyright
2005
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-26959-5
DOI
10.1007/b138370
Hardcover ISBN
978-3-540-22663-5
Softcover ISBN
978-3-642-06151-6
Edition Number
1
Number of Pages
VI, 226
Additional Information
Jointly published with Samfundslitteratur, Frederiksberg, Denmark
Topics