Consumer Driven Electronic Transformation
Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
Editors: Doukidis, Georgios I., Vrechopoulos, Adam P. (Eds.)
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- About this book
-
In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.
- Table of contents (16 chapters)
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Introduction
Pages 1-6
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Improvement Opportunities in Retail Logistics
Pages 9-21
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A Dynamic Real-Time Vehicle Routing System for Distribution Operations
Pages 23-37
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Bargaining and Alliances in Supply Chains
Pages 39-51
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Last-Mile Supply Chain Integration: Easy Connection and Information Exchange between Suppliers and Retailers
Pages 53-69
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Table of contents (16 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Consumer Driven Electronic Transformation
- Book Subtitle
- Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
- Editors
-
- Georgios I. Doukidis
- Adam P. Vrechopoulos
- Copyright
- 2005
- Publisher
- Springer-Verlag Berlin Heidelberg
- Copyright Holder
- Springer-Verlag Berlin Heidelberg
- eBook ISBN
- 978-3-540-27059-1
- DOI
- 10.1007/b138555
- Hardcover ISBN
- 978-3-540-22611-6
- Softcover ISBN
- 978-3-642-06149-3
- Edition Number
- 1
- Number of Pages
- X, 257
- Topics
