Overview
First-hand information about China and strategies of Western companies for market entry and investment
With many case examples from Western companies in China
Includes supplementary material: sn.pub/extras
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Table of contents (21 chapters)
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The Chemical Industry in China
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The Pharmaceutical Industry in China
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The Experience of Successful European Companies in China
Keywords
About this book
Reviews
From the reviews:
"China, with its potential market of 1.3 billion consumers, has resurrected the western world’s stagnant economic outlook. … This is an interesting book on the global chemical industry and the business practices of multinational companies." (Helmut Hügel, Chemistry in Australia, December, 2005)
Editors and Affiliations
Bibliographic Information
Book Title: The Chemical and Pharmaceutical Industry in China
Book Subtitle: Opportunities and Threats for Foreign Companies
Editors: Gunter Festel, Udo Oels, Andreas Kreimeyer, Max Zedtwitz
DOI: https://doi.org/10.1007/b137786
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2005
Hardcover ISBN: 978-3-540-22544-7Published: 22 June 2005
Softcover ISBN: 978-3-642-06140-0Published: 13 October 2010
eBook ISBN: 978-3-540-26561-0Published: 05 December 2005
Edition Number: 1
Number of Pages: XII, 296
Topics: Management, Chemistry/Food Science, general, Pharmacy