Consumer Behavior, Organizational Strategy and Financial Economics
Proceedings of the 21st Eurasia Business and Economics Society Conference
Editors: Bilgin, M.H., Danis, H., Demir, E., Can, U. (Eds.)
Free Preview- Presents latest research developments in topics ranging from sales simulation to creation of national industrial policies
- Focuses on research from emerging markets and the middle-east
- Chapters present new data procured from simulation methods to secondary sources
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- About this book
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This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.
- Table of contents (25 chapters)
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The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market
Pages 3-23
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Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process
Pages 25-36
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Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy
Pages 37-51
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Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values
Pages 53-62
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Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites
Pages 63-71
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Table of contents (25 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Consumer Behavior, Organizational Strategy and Financial Economics
- Book Subtitle
- Proceedings of the 21st Eurasia Business and Economics Society Conference
- Editors
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- Mehmet Huseyin Bilgin
- Hakan Danis
- Ender Demir
- Ugur Can
- Series Title
- Eurasian Studies in Business and Economics
- Series Volume
- 9
- Copyright
- 2018
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer International Publishing AG, part of Springer Nature
- eBook ISBN
- 978-3-319-76288-3
- DOI
- 10.1007/978-3-319-76288-3
- Hardcover ISBN
- 978-3-319-76287-6
- Softcover ISBN
- 978-3-030-09453-9
- Series ISSN
- 2364-5067
- Edition Number
- 1
- Number of Pages
- XV, 346
- Number of Illustrations
- 24 b/w illustrations, 15 illustrations in colour
- Topics
