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Eurasian Studies in Business and Economics

Consumer Behavior, Organizational Strategy and Financial Economics

Proceedings of the 21st Eurasia Business and Economics Society Conference

Editors: Bilgin, M.H., Danis, H., Demir, E., Can, U. (Eds.)

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  • Presents latest research developments in topics ranging from sales simulation to creation of national industrial policies
  • Focuses on research from emerging markets and the middle-east
  • Chapters present new data procured from simulation methods to secondary sources
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eBook 118,99 €
price for Spain (gross)
  • ISBN 978-3-319-76288-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 166,39 €
price for Spain (gross)
  • ISBN 978-3-319-76287-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 150,79 €
price for Spain (gross)
  • ISBN 978-3-030-09453-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

Table of contents (25 chapters)

Table of contents (25 chapters)
  • The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market

    Pages 3-23

    Batraga, Anda (et al.)

  • Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process

    Pages 25-36

    Šalkovska, Jelena (et al.)

  • Content Analysis of Greek Medical Tourism Websites for a Successful Implementation of an E-Marketing Strategy

    Pages 37-51

    Vicky, Katsoni (et al.)

  • Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values

    Pages 53-62

    Petrovčiková, Katarína (et al.)

  • Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites

    Pages 63-71

    Sudzina, František

Buy this book

eBook 118,99 €
price for Spain (gross)
  • ISBN 978-3-319-76288-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 166,39 €
price for Spain (gross)
  • ISBN 978-3-319-76287-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 150,79 €
price for Spain (gross)
  • ISBN 978-3-030-09453-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Consumer Behavior, Organizational Strategy and Financial Economics
Book Subtitle
Proceedings of the 21st Eurasia Business and Economics Society Conference
Editors
  • Mehmet Huseyin Bilgin
  • Hakan Danis
  • Ender Demir
  • Ugur Can
Series Title
Eurasian Studies in Business and Economics
Series Volume
9
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-76288-3
DOI
10.1007/978-3-319-76288-3
Hardcover ISBN
978-3-319-76287-6
Softcover ISBN
978-3-030-09453-9
Series ISSN
2364-5067
Edition Number
1
Number of Pages
XV, 346
Number of Illustrations
24 b/w illustrations, 15 illustrations in colour
Topics