Competitiveness in Emerging Markets
Market Dynamics in the Age of Disruptive Technologies
Editors: Khajeheian, Datis, Friedrichsen, Mike, Mödinger, Wilfried (Eds.)
Free Preview- Establishes a rich source of knowledge on competitiveness in emerging markets
- Features a collective effort of a diverse set of researchers revisiting the established theories of competitiveness
- Promotes development in three interrelated theories of entrepreneurial organization following different approaches and fields of study
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- About this book
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This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
- About the authors
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Datis Khajeheian is an assistant professor of media management in University of Tehran (Iran). He has served as a visiting lecturer in the Center for Communication, Media and Information Technologies in Aalborg University of Denmark as well as at the Stuttgart media University of Germany. He has a PhD in Media Management and an M.A in Entrepreneurship with a specialty in New Venture Creation. Focused on media entrepreneurship as his main area of interest, Datis is head of the special interest group of “Emerging Media Markets” in the European Media Management Association (EMMA) and founding editor-in-chief of ‘Journal of Media Management and Entrepreneurship’(JMME). He has authored numerous articles in English and Persian and has served in editorial roles of several academic journals.
Mike Friedrichsen is a professor of media economics and media innovation at the Stuttgart Media University and Founding Director at the Berlin University of Digital Sciences. He studied Business Administration, Political Economics, Journalism and Political Sciences in Kiel, Mainz and Berlin. He earned his doctorate at the Free University of Berlin in 1996 at the Institute of empirical Market and Communication Research. His main research interests are Media Management and Media Economics, Digital Communication, New Media Technologies und Business Communication. Mike Friedrichsen emphasizes transfer between the University and Economy and in leads several Networking Organizations. He is author and editor of several books and has also published in different journals.
WilfriedMödingeris a professor of marketing and management in Stuttgart Media University.
In 2008, he founded the Institute of Sustainable Leadership at the Steinbeis University of Berlin with a Management Executive Board for Sustainable Management and Sustainable Leadership. He also holds numerous international professorships including:Faculty member of IBR, School of Executive Management, SteinbeisHochschule Berlin, Focusing on Marketing in the MBA program in Eastern Europe;Visiting professor at the Universidad de las America, Puebla, Mexico;Visiting Professor at Welingkar Management Institute, Mumbai, India;Assoc. Professor at DaVinci Institute, Johannesburg, South Africa;
Prof. Dr. WilfriedMödinger is accredited in Bonn (FIBAA) at the International Foundation of the leading associations of the German, Austrian and Swiss economies.
- Reviews
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- Table of contents (29 chapters)
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An Introduction to Competitiveness in Fast Changing Business Environment
Pages 3-11
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Digital Transformation and the Effects on the Management of Media Firms
Pages 13-31
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The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
Pages 35-53
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‘Datafying’ Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem
Pages 55-71
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War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies
Pages 75-91
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Table of contents (29 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Competitiveness in Emerging Markets
- Book Subtitle
- Market Dynamics in the Age of Disruptive Technologies
- Editors
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- Datis Khajeheian
- Mike Friedrichsen
- Wilfried Mödinger
- Series Title
- Contributions to Management Science
- Copyright
- 2018
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer International Publishing AG, part of Springer Nature
- eBook ISBN
- 978-3-319-71722-7
- DOI
- 10.1007/978-3-319-71722-7
- Hardcover ISBN
- 978-3-319-71721-0
- Softcover ISBN
- 978-3-030-10101-5
- Series ISSN
- 1431-1941
- Edition Number
- 1
- Number of Pages
- XX, 603
- Number of Illustrations
- 146 b/w illustrations, 4 illustrations in colour
- Topics
