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Linguistic Pragmatics of Intercultural Professional and Business Communication

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  • © 2018

Overview

Authors:
  1. Elena N. Malyuga

    1. Faculty of Economics, Peoples' Friendship University of Russia (RUDN University), Moscow, Russia

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  2. Svetlana N. Orlova

    1. Faculty of Economics, Peoples' Friendship University of Russia (RUDN University), Moscow, Russia

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    You can also search for this author in PubMed   Google Scholar

  • Offers unique insights on business communication as used in intercultural professional settings

  • Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules

  • Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xii
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  2. The Theory of Profesional and Business Communication in Contemporary Linguistics

    • Elena N. Malyuga, Svetlana N. Orlova
    Pages 1-29

  3. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse

    • Elena N. Malyuga, Svetlana N. Orlova
    Pages 31-77

  4. Theoretical Concepts and Notions of Euphemy

    • Elena N. Malyuga, Svetlana N. Orlova
    Pages 79-103

  5. Euphemisms in The Economic Discourse

    • Elena N. Malyuga, Svetlana N. Orlova
    Pages 105-139

  6. Back Matter

    Pages 141-145
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Keywords

About this book

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

Reviews

“Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. … by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse.” (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)

Authors and Affiliations

  • Faculty of Economics, Peoples' Friendship University of Russia (RUDN University), Moscow, Russia

    Elena N. Malyuga, Svetlana N. Orlova

Bibliographic Information

  • Book Title: Linguistic Pragmatics of Intercultural Professional and Business Communication

  • Authors: Elena N. Malyuga, Svetlana N. Orlova

  • DOI: https://doi.org/10.1007/978-3-319-68744-5

  • Publisher: Springer Cham

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: Springer International Publishing AG 2018

  • Hardcover ISBN: 978-3-319-68743-8Published: 23 November 2017

  • Softcover ISBN: 978-3-319-88650-3Published: 04 September 2018

  • eBook ISBN: 978-3-319-68744-5Published: 14 November 2017

  • Edition Number: 1

  • Number of Pages: XII, 145

  • Number of Illustrations: 1 b/w illustrations, 3 illustrations in colour

  • Topics: Pragmatics, Professional & Vocational Education, Corporate Communication/Public Relations, Intercultural Communication

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