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Linguistic Pragmatics of Intercultural Professional and Business Communication

Authors: Malyuga, Elena N., Orlova, Svetlana N.

  • Offers unique insights on business communication as used in intercultural professional settings 
  • Investigates how the efficiency of intercultural professional and business communication can be maximized by implementing f its inherent norms and rules
  • Contains theoretical analysis of business communication, theory of euphemy, and their applications in intercultural professional and business communication
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eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-68744-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-68743-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

Table of contents (4 chapters)

  • The Theory of Profesional and Business Communication in Contemporary Linguistics

    Malyuga, Elena N. (et al.)

    Pages 1-29

    Preview Buy Chapter 30,19 €
  • Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse

    Malyuga, Elena N. (et al.)

    Pages 31-77

    Preview Buy Chapter 30,19 €
  • Theoretical Concepts and Notions of Euphemy

    Malyuga, Elena N. (et al.)

    Pages 79-103

  • Euphemisms in The Economic Discourse

    Malyuga, Elena N. (et al.)

    Pages 105-139

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-68744-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-68743-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Linguistic Pragmatics of Intercultural Professional and Business Communication
Authors
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-68744-5
DOI
10.1007/978-3-319-68744-5
Hardcover ISBN
978-3-319-68743-8
Edition Number
1
Number of Pages
XII, 145
Number of Illustrations
1 b/w illustrations, 3 illustrations in colour
Topics