Managing Media Businesses

A Game Plan to Navigate Disruption and Uncertainty

Editors: rosenberg, michael, Seager, Philip H. (Eds.)

  • Rigorously road tested content from leading experts in front of practising managers
  • Illustrated with stories and interviews from leading industry players
  • Covers all major aspects of managing media businesses
see more benefits

Buy this book

eBook 32,12 €
price for Spain (gross)
  • ISBN 978-3-319-52021-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 39,51 €
price for Spain (gross)
  • ISBN 978-3-319-52020-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.

Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.

Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.

This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

About the authors

Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE’s New York Center.

Philip Seager is editor of IESE Insight, the quarterly management review of IESE Business School. He has worked in print and online media in the United States, Taiwan, Turkey, the United Kingdom and Spain.

Table of contents (11 chapters)

  • The Big Picture: Four Trends That Change Everything

    Rosenberg, Mike (et al.)

    Pages 1-13

    Preview Buy Chapter 30,19 €
  • Strategy: The Soul of Your Business

    Rosenberg, Mike (et al.)

    Pages 15-35

    Preview Buy Chapter 30,19 €
  • “Show Me the Money!” Getting Inside the Bottom Line

    Seager, Philip H. (et al.)

    Pages 37-53

    Preview Buy Chapter 30,19 €
  • Marketing in a New Media World

    Villanueva, Julian (et al.)

    Pages 55-79

    Preview Buy Chapter 30,19 €
  • Decisive Leadership: Leaders That Create Extraordinary Outcomes

    Rosenberg, Mike (et al.)

    Pages 81-100

    Preview Buy Chapter 30,19 €

Buy this book

eBook 32,12 €
price for Spain (gross)
  • ISBN 978-3-319-52021-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 39,51 €
price for Spain (gross)
  • ISBN 978-3-319-52020-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Managing Media Businesses
Book Subtitle
A Game Plan to Navigate Disruption and Uncertainty
Editors
  • michael rosenberg
  • Philip H. Seager
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-52021-6
DOI
10.1007/978-3-319-52021-6
Hardcover ISBN
978-3-319-52020-9
Edition Number
1
Number of Pages
XVII, 223
Number of Illustrations and Tables
30 b/w illustrations
Topics