Overview
- Provides a consistent and holistic approach to product management
- Covers both, conceptual and practical levels of product management
- Details the Blackblot PMTK Methodology™, a globally adopted best practice
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (17 chapters)
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Front Matter
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Product Management Editorials
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Front Matter
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Product Manager’s Toolkit® (PMTK)
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Front Matter
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Keywords
About this book
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Authors and Affiliations
About the author
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Bibliographic Information
Book Title: The Product Manager's Toolkit®
Book Subtitle: Methodologies, Processes, and Tasks in Technology Product Management
Authors: Gabriel Steinhardt
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-49998-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-49997-0Published: 24 May 2017
Softcover ISBN: 978-3-319-84296-7Published: 08 May 2018
eBook ISBN: 978-3-319-49998-7Published: 15 May 2017
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 2
Number of Pages: XVII, 207
Number of Illustrations: 32 b/w illustrations, 2 illustrations in colour
Topics: Innovation/Technology Management, Organization, Marketing, Project Management