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Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Editors: Pfeffermann, Nicole, Gould, Julie (Eds.)

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  • Presents state-of-the-art knowledge of innovation management
  • Focuses on an integrative management perspective
  • Covers a wide range of topics
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eBook 142,79 €
price for Spain (gross)
  • ISBN 978-3-319-49542-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-49540-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-84184-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Table of contents (25 chapters)

Table of contents (25 chapters)

Buy this book

eBook 142,79 €
price for Spain (gross)
  • ISBN 978-3-319-49542-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-49540-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-84184-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Strategy and Communication for Innovation
Book Subtitle
Integrative Perspectives on Innovation in the Digital Economy
Editors
  • Nicole Pfeffermann
  • Julie Gould
Copyright
2017
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-49542-2
DOI
10.1007/978-3-319-49542-2
Hardcover ISBN
978-3-319-49540-8
Softcover ISBN
978-3-319-84184-7
Edition Number
3
Number of Pages
XXVI, 424
Number of Illustrations
27 b/w illustrations, 33 illustrations in colour
Topics