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Marketing at the Confluence between Entertainment and Analytics

Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

  • Conference proceedings
  • © 2017

Overview

Editors:
  1. Patricia Rossi

    1. Marketing Department, IESEG School of Management (LEM-CNRS), Lille, France

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  • Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress
  • Provides solid research methodology, theory and practice in marketing
  • Includes topics such as consumer behavior, marketing management, ethics and digital marketing
  • Includes supplementary material: sn.pub/extras

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Table of contents (311 papers)

  1. Front Matter

    Pages i-xliv
    Download chapter PDF

  2. Special Session: Customer Experience

    • Claire Roederer
    Pages 1-5

  3. Branding Strategy Development Through Knowledge Creation: A Structured Abstract

    • Popy Rufaidah
    Pages 7-12

  4. Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance: An Abstract

    • Nebojsa S. Davcik, Piyush Sharma, Nicholas Grigoriou
    Pages 13-13

  5. Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm

    • Elisabeth Albertini, Fabienne Berger-Remy
    Pages 15-27

  6. National-Regional Diversification Strategy and Export Performance: An Extended Abstract

    • Itzhak Gnizy, John W. Cadogan, João S. Oliveira, Asmat Nizam
    Pages 29-33

  7. Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract

    • João S. Oliveira, Itzhak Gnizy, John W. Cadogan, Asmat Nizam
    Pages 35-36

  8. Betrayal Intention in International Business Relationships: Temporal and Contractual Moderating Effects (An Abstract)

    • Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Paul Christodoulides
    Pages 37-37

  9. Stability and Multinational Flexibility as Drivers of Export Performance: An Abstract

    • Tsipora Ehrlich, Aviv Shoham
    Pages 39-40

  10. Special Session: Evolution of the Luxury Industry in a Digital World

    • Alice Bertrand, Corine Cohen, Patsy Perry, Gwarlann de Kerviler, Ralf Wagner
    Pages 41-42

  11. Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract

    • Suzanne Amaro, Luisa Andreu, Shenhua Huang
    Pages 43-44

  12. Commercial Weight Loss Programs Changing Eating Behaviors for Good

    • Joy Parkinson, Sharyn Rundle-Thiele, Margaret Allman-Farinelli
    Pages 45-56

  13. How Sharing Meals Influences Nutritional Risk Taking: An Extended Abstract

    • Marie-Eve Laporte
    Pages 57-60

  14. Exploring How Young Consumers’ Processing Snack Packaging Cues: An Extended Abstract

    • Khanyapuss Punjaisri, David Harness
    Pages 61-65

  15. Segmenting Small-Business Customers: The Role of Socially Related Traits—An Abstract

    • Shaked Gilboa, Tali Seger Guttman
    Pages 67-67

  16. Strategic Management of Brand Heritage: Two Positioning Perspectives—Abstract

    • Fabien Pecot, Virginie De Barnier
    Pages 69-69

  17. Strengthening the Position of Existing Offering Through Decoys: An Extended Abstract

    • Marvyn Boatswain, Stavros Kalafatis
    Pages 71-76

  18. The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry

    • Prince Kodua, Priscilla Mensah
    Pages 77-90

  19. Omni-Channel Retailing: Knowledge, Challenges, and Opportunities for Future Research

    • Fanjuan Shi
    Pages 91-102

  20. Consumers’ Multi-Channel Shopping Experiences in the UK Grocery Sector: Purchase Behaviour, Motivations and Perceptions: An Extended Abstract

    • Patricia Harris, Helen Robinson, Francesca Dall’Olmo Riley, Chris Hand
    Pages 103-107
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Keywords

About this book

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Editors and Affiliations

  • Marketing Department, IESEG School of Management (LEM-CNRS), Lille, France

    Patricia Rossi

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