Editors:
- Shows how-to go-beyond symmetric thinking and statistical-testing to think and test using recipes and algorithms
- Applies complexity theory tenets to think, analyze, and report alternative recipes (configurations or chains) leading to success or failure
- Chapters provide numerical examples of theory, methods, and findings in several disciplinary contexts
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
About this book
Editors and Affiliations
-
Department of Marketing, Boston College, Chestnut Hill, USA
Arch G. Woodside
About the editor
Bibliographic Information
Book Title: The Complexity Turn
Book Subtitle: Cultural, Management, and Marketing Applications
Editors: Arch G. Woodside
DOI: https://doi.org/10.1007/978-3-319-47028-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-47026-9Published: 23 February 2017
Softcover ISBN: 978-3-319-83642-3Published: 13 July 2018
eBook ISBN: 978-3-319-47028-3Published: 16 February 2017
Edition Number: 1
Number of Pages: XXV, 254
Number of Illustrations: 25 b/w illustrations, 34 illustrations in colour
Topics: Marketing, Cultural Studies, Tourism Management, Human Resource Management