Overview
- Includes the full proceedings of the 2012 World Marketing Congress and Cultural Perspectives in Marketing Conference
- Offers quality research and insights in the field of marketing from a global perspective
- Includes contributions related to marketing strategy, marketing management and consumer behavior?
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (117 papers)
-
Front Matter
-
Exploring and Exploiting Relationships in Business Markets
-
Front Matter
-
-
Understanding the Sales Force
-
Front Matter
-
-
Entrepreneurship & Family Business in the Global Marketplace
-
Front Matter
-
-
Entrepreneurship & Family Business in the Global Marketplace
-
Embedding Ethics in Corporate Practice
-
Front Matter
-
-
Customer Evaluation and Cultural Embeddedness
-
Front Matter
-
Keywords
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​Â
Editors and Affiliations
Bibliographic Information
Book Title: Thriving in a New World Economy
Book Subtitle: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
Editors: Kirk Plangger
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-24148-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2016
Hardcover ISBN: 978-3-319-24146-3Published: 03 November 2015
Softcover ISBN: 978-3-319-36957-0Published: 23 August 2016
eBook ISBN: 978-3-319-24148-7Published: 20 October 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXII, 394
Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2012
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution