Innovations in Social Marketing and Public Health Communication
Improving the Quality of Life for Individuals and Communities
Editors: Wymer, Walter (Ed.)
Free Preview- Presents case studies applying best practices of social marketing to improving quality of life
- Offers the most current theoretical advances in the fields of social marketing and public health communications
- Presents current thinking of helping people to live healthy, productive lives in safe, nurturing communities
- Demonstrates through case studies best practices across several areas of social marketing and public health communications
Buy this book
- About this book
-
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
- About the authors
-
Professor Wymer’s scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005). Currently, Professor Wymer serves on five journal editorial boards.
- Table of contents (21 chapters)
-
-
Formulating Effective Social Marketing and Public Health Communication Strategies
Pages 3-31
-
Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program
Pages 33-47
-
Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement
Pages 49-66
-
Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising
Pages 67-86
-
Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach
Pages 87-105
-
Table of contents (21 chapters)
Recommended for you
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Innovations in Social Marketing and Public Health Communication
- Book Subtitle
- Improving the Quality of Life for Individuals and Communities
- Editors
-
- Walter Wymer
- Series Title
- Applying Quality of Life Research
- Copyright
- 2015
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer International Publishing Switzerland
- eBook ISBN
- 978-3-319-19869-9
- DOI
- 10.1007/978-3-319-19869-9
- Hardcover ISBN
- 978-3-319-19868-2
- Softcover ISBN
- 978-3-319-36623-4
- Series ISSN
- 2213-994X
- Edition Number
- 1
- Number of Pages
- VII, 389
- Topics
