Read While You Wait - Get immediate ebook access, if available*, when you order a print book

India Studies in Business and Economics

Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Authors: Ramdorai, Aditi, Herstatt, Cornelius

Free Preview
  • In-depth case studies of key companies involved in developing frugal innovations in India
  • Deep insights on organization, strategy and leadership strategies to develop frugal innovations for the bottom-of-the-pyramid (BOP)
  • Good overview of BOP and disruptive innovation literature for academics in the field
see more benefits

Buy this book

eBook 67,40 €
price for Spain (gross)
  • ISBN 978-3-319-16336-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-16335-2
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-36796-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 67,40 €
price for Spain (gross)
  • ISBN 978-3-319-16336-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-16335-2
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-36796-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Frugal Innovation in Healthcare
Book Subtitle
How Targeting Low-Income Markets Leads to Disruptive Innovation
Authors
Series Title
India Studies in Business and Economics
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-16336-9
DOI
10.1007/978-3-319-16336-9
Hardcover ISBN
978-3-319-16335-2
Softcover ISBN
978-3-319-36796-5
Series ISSN
2198-0012
Edition Number
1
Number of Pages
XVII, 168
Number of Illustrations
5 b/w illustrations, 9 illustrations in colour
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works and instructor copies are not included.