Progress in IS

Multichannel Commerce

A Consumer Perspective on the Integration of Physical and Electronic Channels

Authors: Trenz, Manuel

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  • Adopts an integrated perspective on physical and electronic channels to understand multichannel commerce
  • Analyzes whether, how and when multichannel integration services can be exploited for competitive advantage
  • Puts forward a revised conceptualization of multichannel commerce to advance knowledge on multichannel theory and practice
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eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-319-16115-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-16114-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-38658-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

About the authors

Manuel Trenz is a researcher in the field of Information Systems, with a particular focus on the convergence of physical and electronic channels and the implications of IT innovations on firms and consumer behavior. He holds a PhD from the Business School of the University of Mannheim, Germany and previously worked as a research and teaching assistant at the University of Augsburg and the University of Mannheim. In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, USA. He received his diploma (M.Sc.) in Management Information Systems from the University of Mannheim in 2010 and gained work experience at SAP and Roland Berger Strategy Consultants. 

Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-319-16115-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-16114-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-38658-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Multichannel Commerce
Book Subtitle
A Consumer Perspective on the Integration of Physical and Electronic Channels
Authors
Series Title
Progress in IS
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-16115-0
DOI
10.1007/978-3-319-16115-0
Hardcover ISBN
978-3-319-16114-3
Softcover ISBN
978-3-319-38658-4
Series ISSN
2196-8705
Edition Number
1
Number of Pages
XV, 153
Number of Illustrations
30 b/w illustrations
Topics