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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Editors: Ford, John B., Honeycutt, Jr., Earl D. (Eds.)

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  • Includes the full proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
  • Offers research and insights in the field of marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
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eBook 142,79 €
price for Spain (gross)
  • ISBN 978-3-319-13084-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 187,19 €
price for Spain (gross)
  • ISBN 978-3-319-13083-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-36689-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (140 chapters)

Table of contents (140 chapters)
  • Effects of Music Induced Arousal on Cognitive Responses and Store Image

    Pages 1-10

    Chebat, Jean-Charles (et al.)

  • The Advertising Effectiveness of Different Levels of Humor and Warmth and the Moderating Role of Affect Intensity

    Pages 11-16

    Pelsmacker, Patrick (et al.)

  • An Investigation of Innov Ativeness and Early Product Adoption among Teenagers

    Pages 17-25

    Miranda, Mario J (et al.)

  • Reconceptualizing Trust: An Evolutionary Process Model

    Pages 26-26

    Curran, James M. (et al.)

  • The Role of Interpersonal Trust in the Client-Consultancy Relationship: An Exploratory Analysis

    Pages 27-27

    Dibben, Mark (et al.)

Buy this book

eBook 142,79 €
price for Spain (gross)
  • ISBN 978-3-319-13084-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 187,19 €
price for Spain (gross)
  • ISBN 978-3-319-13083-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 176,79 €
price for Spain (gross)
  • ISBN 978-3-319-36689-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Editors
  • John B. Ford
  • Earl D. Honeycutt, Jr.
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-13084-2
DOI
10.1007/978-3-319-13084-2
Hardcover ISBN
978-3-319-13083-5
Softcover ISBN
978-3-319-36689-0
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXIX, 520
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 1998
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