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Management for Professionals

Internet-Based Customer Value Management

Developing Customer Relationships Online

Authors: Doligalski, Tymoteusz

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  • Presents the innovative concept of Customer Value Management
  • Proposes a model of internet-based Customer Value Management for companies
  • Elaborates on ways to utilize internet in developing customer relationship
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eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-09855-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-09854-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-35763-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

About the authors

Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).

Table of contents (4 chapters)

Table of contents (4 chapters)

Buy this book

eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-09855-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-09854-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-35763-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Internet-Based Customer Value Management
Book Subtitle
Developing Customer Relationships Online
Authors
Series Title
Management for Professionals
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-09855-5
DOI
10.1007/978-3-319-09855-5
Hardcover ISBN
978-3-319-09854-8
Softcover ISBN
978-3-319-35763-8
Series ISSN
2192-8096
Edition Number
1
Number of Pages
IX, 152
Number of Illustrations
7 b/w illustrations, 2 illustrations in colour
Topics