Overview
- Presents the innovative concept of Customer Value Management
- Proposes a model of internet-based Customer Value Management for companies
- Elaborates on ways to utilize internet in developing customer relationship
- Includes supplementary material: sn.pub/extras
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (4 chapters)
Keywords
About this book
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.
This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Internet-Based Customer Value Management
Book Subtitle: Developing Customer Relationships Online
Authors: Tymoteusz Doligalski
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-09855-5
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2015
Hardcover ISBN: 978-3-319-09854-8Published: 31 October 2014
Softcover ISBN: 978-3-319-35763-8Published: 10 September 2016
eBook ISBN: 978-3-319-09855-5Published: 16 October 2014
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: IX, 152
Number of Illustrations: 7 b/w illustrations, 2 illustrations in colour
Topics: Marketing, Sales/Distribution, IT in Business