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Springer Proceedings in Business and Economics

National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

Editors: Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I., Mondéjar-Jiménez, J.A. (Eds.)

Buy this book

eBook 101,14 €
price for Spain (gross)
  • ISBN 978-3-319-07194-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-319-07193-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

About the authors

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Table of contents (18 chapters)

  • Estimation of Product Category Sales’ Responsiveness to Assortment Size

    Gázquez-Abad, Juan Carlos (et al.)

    Pages 3-15

    Preview Buy Chapter 30,19 €
  • The Competition Effects of Lookalike Private Label Products

    Dobson, Paul W. (et al.)

    Pages 17-26

    Preview Buy Chapter 30,19 €
  • How Assortment Composition Affects Consumers’ Intentions to Buy PL

    Gázquez-Abad, Juan Carlos (et al.)

    Pages 27-37

    Preview Buy Chapter 30,19 €
  • To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

    Ochoa, Nicolas (et al.)

    Pages 41-51

    Preview Buy Chapter 30,19 €
  • Defensive Strategy Against a Private Label: Building Brand Equity

    Choi, S. Chan

    Pages 53-59

    Preview Buy Chapter 30,19 €

Buy this book

eBook 101,14 €
price for Spain (gross)
  • ISBN 978-3-319-07194-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-319-07193-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
National Brands and Private Labels in Retailing
Book Subtitle
First International Symposium NB&PL, Barcelona, June 2014
Editors
  • Juan Carlos Gázquez-Abad
  • Francisco J. Martínez-López
  • Irene Esteban-Millat
  • Juan Antonio Mondéjar-Jiménez
Series Title
Springer Proceedings in Business and Economics
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-07194-7
DOI
10.1007/978-3-319-07194-7
Softcover ISBN
978-3-319-07193-0
Series ISSN
2198-7246
Edition Number
1
Number of Pages
XI, 192
Number of Illustrations
14 b/w illustrations
Topics