Overview
- Introduces the latest and innovative method of Uniform Across-the-Board Promotions
- Analyzes the impact of uniform discounts on short- and long term consumer behavior using state-of-the art marketing methods (e.g. Hierarchical Bayes, dynamic effects model)
- Guides on how retailers can successfully profit from Uniform Across-the-Board Promotions
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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About this book
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
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Keywords
Table of contents (6 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.
Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).
Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.
Bibliographic Information
Book Title: Uniform Across-the-Board Promotions
Authors: Marc-Oliver Jauch
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-319-07115-2
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-07114-5Published: 16 June 2014
Softcover ISBN: 978-3-319-38310-1Published: 17 September 2016
eBook ISBN: 978-3-319-07115-2Published: 28 May 2014
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XVII, 102
Number of Illustrations: 9 b/w illustrations
Topics: Marketing, Sales/Distribution, Market Research/Competitive Intelligence