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Social Media Marketing in Tourism and Hospitality

Authors: Minazzi, Roberta

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  • Examines the impact of social media on consumer behavior and company strategies
  • Provides a literature review on social media research in tourism
  • Analyses social media metrics for the tourism sector
  • Follows an approach that combines theory and practice
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eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-319-05182-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-05181-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-38248-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences.

The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Reviews

“This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on both the tourism demand and supply. … The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media marketing.” (Marianna Sigala, Information Technology and Tourism, Vol. 15, 2015)


Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 67,82 €
price for Spain (gross)
  • ISBN 978-3-319-05182-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-05181-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 83,19 €
price for Spain (gross)
  • ISBN 978-3-319-38248-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Social Media Marketing in Tourism and Hospitality
Authors
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-05182-6
DOI
10.1007/978-3-319-05182-6
Hardcover ISBN
978-3-319-05181-9
Softcover ISBN
978-3-319-38248-7
Edition Number
1
Number of Pages
XIX, 163
Number of Illustrations
14 b/w illustrations
Topics