Overview
- Critical analysis of today’s dominant logic and extension of lead market paradigm
- Delivers new assessment tools for identifying emerging lead markets
- Explores opportunities for frugal innovations and their constituent characteristics
- Detailed analysis of a sunrise industry in India?
- Includes supplementary material: sn.pub/extras
Part of the book series: India Studies in Business and Economics (ISBE)
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Authors and Affiliations
About the authors
Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the 'Global Innovation' research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and India’s automotive industry. Rajnish Tiwari leads the German-Indian Round Table (GIRT) in Hamburg.
Cornelius Herstatt is professor of Innovation Management and Director of TIM-TUHH. His research focuses on lead user and open innovation in global contexts. His recent work involves combining elements of this research with the investigation of lead markets. He has also been doing extensive research on Innovation Management practices in India and Japan. He holds a guest professorship with Tohoku-University in Sendai and is co-founder of the European Institute for Technology and Innovation Management (EITIM). Prof. Herstatt is a research alumni/fellow of the East-West Centre (Honolulu), JSPS (Japanese Society for promoting Science) and Templeton College in Oxford (UK).
Bibliographic Information
Book Title: Aiming Big with Small Cars
Book Subtitle: Emergence of a Lead Market in India
Authors: Rajnish Tiwari, Cornelius Herstatt
Series Title: India Studies in Business and Economics
DOI: https://doi.org/10.1007/978-3-319-02066-2
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2014
Hardcover ISBN: 978-3-319-02065-5Published: 12 November 2013
Softcover ISBN: 978-3-319-34522-2Published: 23 August 2016
eBook ISBN: 978-3-319-02066-2Published: 28 October 2013
Series ISSN: 2198-0012
Series E-ISSN: 2198-0020
Edition Number: 1
Number of Pages: XXVII, 229
Number of Illustrations: 78 b/w illustrations
Topics: Innovation/Technology Management, Emerging Markets/Globalization, R & D/Technology Policy, Business Strategy/Leadership, Automotive Engineering