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Digital Political Communication Strategies

Multidisciplinary Reflections

  • Book
  • © 2022

Overview

Editors:
  1. Berta García-Orosa

    1. University of Santiago de Compostela, Santiago de Compostela, Spain

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  • Provides fresh international perspectives on the study of new technology and political communication
  • Covers political communication in key areas, including parliaments, political parties, elections, and social movements
  • Explores the impact of known technical advances in previously understudied contexts

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxv
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  2. Part I

    1. Front Matter

      Pages 1-1
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    2. Digital Political Communication: Hybrid Intelligence, Algorithms, Automation and Disinformation in the Fourth Wave

      • Berta García-Orosa
      Pages 3-23

    3. Parliaments and Key Transformations in Digital Communication

      • Eva Campos-Domínguez, Irene Ramos-Vielba
      Pages 25-41

    4. Political Communication Evolution in the Digital Hybrid Media System: Innovation and Experimentation as Strategies Towards a New Paradigm

      • Ainara Larrondo-Ureta, Koldobika Meso-Ayerdi
      Pages 43-58

    5. Political Journalism in Digital Native Media

      • Xosé López-García, João Canavilhas, María-Cruz Negreira-Rey, Jorge Vázquez-Herrero
      Pages 59-74

    6. Lobbies: The Hidden Side of Digital Politics

      • Antonio Castillo-Esparcia, Ana Almansa-Martínez, Gisela Gonçalves
      Pages 75-93

    7. Feminism and Political Communication: How Femicide Is Treated in Digital Media: Santo Domingo Media Case Study During 2020

      • Santiago Gallur Santorum
      Pages 95-106

    8. Contemporary Society, Crossroads Between Social Movements and Party Systems in México

      • Sandra Flores-Guevara, Laura Georgina Ortega-Luna
      Pages 107-116

  3. Part II

    1. Front Matter

      Pages 117-117
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    2. VR and 360-Degree Video Storytelling in Political Communication: Threats and Opportunities

      • Sara Pérez-Seijo, Pavel Sidorenko Bautista, María José Benítez de Gracia
      Pages 119-136

    3. Emotions, Engagement and Social Media

      • Nieves Lagares Diez, Erika Jaráiz Gulías, Gina Sibaja Quesada
      Pages 137-154

    4. Television Debates, Live-Tweeting and Social Audience

      • José Sixto-García, Ana-Isabel Rodríguez-Vázquez, Alba Silva-Rodríguez
      Pages 155-168

    5. Platforms and Race: Exploring the Interpretation of Dear White People

      • Magomed-Emin Aliev, Deborah Castro
      Pages 169-189

    6. Elections in Latin America and the Image of Their Candidates

      • Paulo Carlos López-López, Daniel Barredo Ibáñez, María Pereira López
      Pages 191-209

  4. Back Matter

    Pages 211-224
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Keywords

About this book

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.

As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Reviews

“This book is a refreshing look at digital politics in a worldwide setting; a paradigm shift with varying ramifications for political communication strategies. … This book broadens the scope to geographic areas around the world … .” (Scott Moody, Computing Reviews, July 25, 2023)

Editors and Affiliations

  • University of Santiago de Compostela, Santiago de Compostela, Spain

    Berta García-Orosa

About the editor

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

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