Classroom Companion: Business

Introduction to Digital Economics

Foundations, Business Models and Case Studies

Authors: Øverby, Harald, Audestad, Jan Arild

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  • Includes updated case studies, examples and recent developments in the field
  • Combines qualitative and quantitative methods to describes the digital economy
  • Integrates topics from economics, law, technology and business
  • Describes how the digital economy is enabled by evolution of digital technologies
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eBook 50,28 €
price for Spain (gross)
  • ISBN 978-3-030-78237-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-030-78236-8
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  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this Textbook

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

About the authors

Harald Øverby is a Professor at the Norwegian University of Science and Technology (NTNU). He has degrees in Computer Science, Economics, and Information and Communication Technology. Prof. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking. 
Jan Arild Audestad is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). Trained initially in theoretical physics, Prof. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security. 

Table of contents (22 chapters)

Table of contents (22 chapters)

Buy this book

eBook 50,28 €
price for Spain (gross)
  • ISBN 978-3-030-78237-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 62,39 €
price for Spain (gross)
  • ISBN 978-3-030-78236-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Introduction to Digital Economics
Book Subtitle
Foundations, Business Models and Case Studies
Authors
Series Title
Classroom Companion: Business
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-78237-5
DOI
10.1007/978-3-030-78237-5
Hardcover ISBN
978-3-030-78236-8
Series ISSN
2662-2866
Edition Number
2
Number of Pages
XVII, 353
Number of Illustrations
99 b/w illustrations, 17 illustrations in colour
Additional Information
Originally published by Create Space Independent, Scotts Valley, CA, USA, in 2018 with ISBN 978-1986751391
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