Advances in Theory and Practice of Emerging Markets
cover

Digital Innovations, Business and Society in Africa

New Frontiers and a Shared Strategic Vision

Editors: Boateng, R., Boateng, S.L., Anning-Dorson, Th., Olumide Babatope, L. (Eds.)

  • Indicates Africa's response to the digital economy and new and emerging technologies
  • Provides practical insights into how digital innovations are transforming service delivery, the management of consumers, and the management of digital disruption
  • Offers success stories in Africa and how they may be replicated
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Buy this book

eBook 117,69 €
price for Spain (gross)
  • Due: April 11, 2022
  • ISBN 978-3-030-77987-0
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 145,59 €
price for Spain (gross)
  • Due: April 11, 2022
  • ISBN 978-3-030-77986-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.

About the authors

Richard Boateng is a Professor in Information Systems at the University of Ghana Business School and the Convenor of the BRIGHT Network. His research experience covers the digital economy, e-learning, information and communication technologies (ICT) for development, electronic governance, social media, electronic business, gender and technology, mobile commerce, and mobile health at the national, industrial, organisational and community levels.

Sheena Lovia Boateng is a Lecturer in the Department of Marketing and Entrepreneurship at the University of Ghana Business School. She is the first female to complete a PhD in Marketing from the University of Ghana. She is also the founder of the Women in Tertiary Education Network (WITE). Her research interests include online pharmaceutical marketing, influencer marketing, online relationship marketing, fashion and beauty marketing, digital business strategy, electronic learning adoption, entrepreneurship, online branding and advertising, social media marketing and structural equational modelling in marketing.

Thomas Anning-Dorson is a Senior Lecturer at Wits Business School of the University of the Witwatersrand, Johannesburg, South Africa and a Researcher with Oxford Internet Institute on the Fairwork Project. His current research focuses on Marketing, Competitive Strategy, Innovation, Digitalization and Enterprise Development. His research has been published in top tier international journals.

Longe Olumide Babatope is a Graduate-level Faculty at the African Centre of Excellence on Technology Enabled Learning (ACETEL) of the National Open University of Nigeria, Abuja, Nigeria. He is also a Visiting Professor of Computing & Information Systems at Trinity University, Lagos, Nigeria and an Adjunct Professor of Cyber Security at AlHikmah University, Ilorin, Nigeria. His current research focuses on management information systems security, social and enterprise informatics. He is also involved in cyber criminality profiling to identify causation, assist apprehension, and provide treatments for cybercrime cases.


Buy this book

eBook 117,69 €
price for Spain (gross)
  • Due: April 11, 2022
  • ISBN 978-3-030-77987-0
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 145,59 €
price for Spain (gross)
  • Due: April 11, 2022
  • ISBN 978-3-030-77986-3
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Digital Innovations, Business and Society in Africa
Book Subtitle
New Frontiers and a Shared Strategic Vision
Editors
  • Richard Boateng
  • Sheena Lovia Boateng
  • Thomas Anning-Dorson
  • Longe Olumide Babatope
Series Title
Advances in Theory and Practice of Emerging Markets
Copyright
2022
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-77987-0
DOI
10.1007/978-3-030-77987-0
Hardcover ISBN
978-3-030-77986-3
Series ISSN
2522-5006
Edition Number
1
Number of Pages
XX, 400
Number of Illustrations
21 b/w illustrations, 29 illustrations in colour
Topics