Overview
- Offers a new concept for digital fundraising through lead communities
- Contains 45 practical examples
- Provides basic knowledge on a novel topic
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
Authors and Affiliations
About the authors
Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.
Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.
Bibliographic Information
Book Title: Lead Community Fundraising
Book Subtitle: Successfully Connecting People Digitally
Authors: Linda Mareen Neugebauer, Irene Zanko
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-77849-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-77848-4Published: 01 July 2021
Softcover ISBN: 978-3-030-77851-4Published: 02 July 2022
eBook ISBN: 978-3-030-77849-1Published: 30 June 2021
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XV, 188
Number of Illustrations: 54 b/w illustrations, 10 illustrations in colour
Topics: Non-Profit Organizations and Public Enterprises, Online Marketing/Social Media, Market Research/Competitive Intelligence, Entrepreneurship, Corporate Communication/Public Relations, Business and Management, general