Management for Professionals

Mobility-as-a-Service

The Convergence of Automotive and Mobility Industries

Authors: Ackermann, Malte

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  • Examines Mobility-as-a-Service from an automotive industry viewpoint
  • Analyses how business, societal, political and generational changes impact the future of the automotive and mobility industry
  • Provides strategic imperatives for the automotive industry
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eBook 53,49 €
price for Spain (gross)
  • ISBN 978-3-030-75590-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-030-75589-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The advent of mobility-as-a-service and the disruption of the automotive industry are both overlapping and fuelled by the same developments and thus raise a very fundamental question: are we at peak car? Based on the author’s extensive field research, academic study, and professional experience, this book explores this very question as well as the underlying social, economic, generational, and regulatory changes that lead to a new mobility regime. Through rich descriptions of established OEMs and mobility start-ups, it discusses the current forms of mobility and the promise of autonomous technology. It further explores the strategic dimension of these developments so as to navigate and succeed within the disruptive and ever-changing environment of mobility services.

About the authors

Malte Ackermann is the Professor for 'Mobility-as-a-Service' at Nuertingen-Geislingen University, Germany. Previously at Daimler, he led the introduction of car2go to the Chinese market and held project management positions at Daimler Financial Services. Before his professional career at Daimler, he was also a co-founder of a marketing agency, a start-up consultant and a product owner in a software firm.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook 53,49 €
price for Spain (gross)
  • ISBN 978-3-030-75590-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 67,59 €
price for Spain (gross)
  • ISBN 978-3-030-75589-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Mobility-as-a-Service
Book Subtitle
The Convergence of Automotive and Mobility Industries
Authors
Series Title
Management for Professionals
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-75590-4
DOI
10.1007/978-3-030-75590-4
Hardcover ISBN
978-3-030-75589-8
Series ISSN
2192-8096
Edition Number
1
Number of Pages
IX, 129
Number of Illustrations
54 b/w illustrations
Topics