New Frontiers in Hospitality and Tourism Management in Africa

1. Front Matter

   Pages i-viii

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2. Introduction: New Frontiers in Hospitality and Tourism Management in Africa

   • Michael Z. Ngoasong, Albert N. Kimbu, Ogechi Adeola, Robert E. Hinson

   Pages 1-14

3. Managing Tourism for Economic Development in Africa: Past, Prospects and Policy Implications

   • Oluwatosin Adeniyi, Oludele Folarin

   Pages 15-33

4. Destination Personality as Predictor of Symbolic Consumption in Nigeria’s Tourism Industry

   • Oladipupo F. Ajeyalemi, Adeniyi D. Olarewaju

   Pages 35-53

5. Southern Africa’s Morphing into a MICE Tourism Space: Critical Insights for Institutional Investors

   • Zibanai Zhou

   Pages 55-72

6. A Holistic Approach to Event Portfolios Towards Achieving Strategic Leveraging Objectives: The Case of Cape Town in South Africa

   • Janice Hemmonsbey, Tembi M. Tichaawa

   Pages 73-87

7. Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding

   • Robert E. Hinson, Anne Renner, John Paul B. Kosiba, Ogechi Adeola, Nnamdi O. Madichie, Michael Nkrumah

   Pages 89-106

8. Nation Branding: The Nation Brand as a Destination Marketing Axiom for African Tourism

   • Tafadzwa Matiza

   Pages 107-123

9. Sustainable Supply Chain Management Practices in the Hospitality and Tourism Sector in Africa

   • Portia P. S. Sifolo, Unathi S. Henama

   Pages 125-142

10. The Sharing Economy in the African Context: Implications for the Hospitality Industry

    • Olga Novikova

    Pages 143-156

11. Determinants of Micro-entrepreneurship in Urban Tourist Centres of Sierra Leone and Morocco

    • Michael Z. Ngoasong, Asma Jafari

    Pages 157-172

12. Awareness and Usage of Government Policies by Women Tourism Entrepreneurs in Cameroon

    • Sam Z. Njinyah, Mirabell Pendati

    Pages 173-191

13. Managing Sports for Domestic Tourism Promotion in the African Context

    • Siyabulela Nyikana, Tembi M. Tichaawa, Albert N. Kimbu

    Pages 193-208

14. Corporate Social Responsibility and Sustainable Management Practices in the Okavango Delta, Botswana

    • Thato T. Mackenzie, Lesego S. Stone, Patricia K. Mogomotsi, Goemeone E. J. Mogomotsi

    Pages 209-226

15. Re-Imagining Community-Based Tourism in Rural Africa Through Networks and Management Innovation

    • Pius Siakwah, Regis Musavengane

    Pages 227-244

16. The Effects of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa

    • Luke E. Okafor, Usman Khalid, Ogechi Adeola

    Pages 245-262

17. The Future of Hospitality and Tourism Management in Africa

    • Michael Z. Ngoasong, Albert N. Kimbu, Ogechi Adeola, Robert E. Hinson

    Pages 263-278

This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.

• Tourism management in Africa
• Destination management in Africa
• Tourism operations management in Africa
• Human resources in tourism and hospitality
• ICTs in tourism in Africa
• Hospitality and tourism in Africa
• Supply chain management
• Entrepreneurship in hospitality and tourism

“The editors of the book are scholars affiliated with African universities/institutes and with expertise in the fields that compiles the subject of the book; this guarantees the original and valuable contribution of the book … the merit of the book, which remains a very useful guide for research and practice in the field.” (Gabriel Camara, Journal of Hospitality and Tourism Management, Vol. 55, 2023)

• Open University Business School, The Open University, Milton Keynes, UK

  Michael Z. Ngoasong

• Lagos Business School, Pan-Atlantic University, Lagos, Nigeria

  Ogechi Adeola

• School of Hospitality and Tourism, University of Surrey, Guildford, UK

  Albert N. Kimbu

• University of Ghana Business School, University of Ghana, Accra, Ghana

  Robert E. Hinson

Dr. Michael Z. Ngoasong obtained his PhD in Science, Technology and Society at the University of Nottingham, United Kingdom. He is currently a Senior Lecturer in Management and Director of Masters and MBA Programmes, The Open University Business School, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He has conducted funded research projects on development-led tourism entrepreneurship, digital entrepreneurship and women entrepreneurship Africa. His research has been published in Annals of Tourism Research, Tourism Management, Journal of Small Business Management, Journal of Small Business and Enterprise Development, Strategic Change and Energy Policy. Michael is the subject matter expert in International Entrepreneurship and Marketing for the Academy of International Business (Sub-Saharan Africa Chapter).

Dr Ogechi Adeola is a Faculty and Academic Director of Sales & Marketing Academy at Lagos Business School, Nigeria. Her research interests include tourism and hospitality marketing, strategic marketing and export marketing strategies in sub-Saharan Africa. She has published academic papers in top rated journals with her co-authored papers winning Best Paper Awards at international conferences in 2016, 2017 and 2018. She holds a doctorate in Business Administration from Manchester Business School, United Kingdom.

Dr Albert Kimbu is a Senior Lecturer in Hospitality and Tourism and Director of Postgraduate Research in the School of Hospitality and Tourism Management, University of Surrey Guildford, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa He holds a PhD in Tourism at Nottingham Trent University where he also worked as a Lecturer, before joining the University of Surrey. Albert’s research on development entrepreneurship, women andinclusive development in hospitality and tourism has been published in the leading tourism and management journals, and has received funding from the British Academy, Newton Fund and EU Marie Sklodowska-Curie.

Professor Robert Ebo Hinson is the Head of Department of Marketing and Entrepreneurship and Acting Dean at the University of Ghana Business School. He is a Visiting Professor at University of Free State Business School, Bloemfontein, South Africa Professor Hinson has also served as Rector of the Perez University College, a private University in Accra, Ghana. Professor Hinson holds two PhDs in Marketing from the University of Ghana and in International Business from Aalborg University in Denmark. He has taught in North America, Australia, Asia, Europe and in several African countries. His research has been published in Journal of Business Research, The Service Industries Journal, Tourism Management Perspectives, International Journal ofContemporary Hospitality Management, Corporate Governance, International Journal of Market Research, Journal of Relationship Marketing, and Thunderbird International Business Review. Professor Hinson is a Non-Executive Director at Camelot Company Limited and Steering Committee Member of the DANIDA/US AID/EU funded Business Sector Advocacy Challenge (BUSAC) Programme in Ghana.

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