Springer Texts in Business and Economics

Digital Business and Electronic Commerce

Strategy, Business Models and Technology

Authors: Wirtz, Bernd W.

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  • Provides a fundamental introduction to all aspects of digital business
  • Offers readers essential guidance on integrating their strategy, business model and the latest technologies
  • Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers
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eBook 106,99 €
price for Spain (gross)
  • ISBN 978-3-030-63482-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 135,19 €
price for Spain (gross)
  • ISBN 978-3-030-63481-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this Textbook

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

About the authors

Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.

Table of contents (19 chapters)

Table of contents (19 chapters)

Buy this book

eBook 106,99 €
price for Spain (gross)
  • ISBN 978-3-030-63482-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 135,19 €
price for Spain (gross)
  • ISBN 978-3-030-63481-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Digital Business and Electronic Commerce
Book Subtitle
Strategy, Business Models and Technology
Authors
Series Title
Springer Texts in Business and Economics
Copyright
2021
Publisher
Springer International Publishing
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-63482-7
DOI
10.1007/978-3-030-63482-7
Hardcover ISBN
978-3-030-63481-0
Series ISSN
2192-4333
Edition Number
1
Number of Pages
XVIII, 758
Number of Illustrations
26 b/w illustrations, 294 illustrations in colour
Topics