Digital Business and Electronic Commerce
Strategy, Business Models and Technology
Authors: Wirtz, Bernd W.
Free Preview- Provides a fundamental introduction to all aspects of digital business
- Offers readers essential guidance on integrating their strategy, business model and the latest technologies
- Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers
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- About this Textbook
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book. - About the authors
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Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
- Table of contents (19 chapters)
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Foundations of Digital Business
Pages 3-33
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Mobile Business
Pages 35-61
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Social Media Business
Pages 63-94
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Digital Government
Pages 95-129
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Digital Business Technology and Regulation
Pages 133-188
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Table of contents (19 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Digital Business and Electronic Commerce
- Book Subtitle
- Strategy, Business Models and Technology
- Authors
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- Bernd W. Wirtz
- Series Title
- Springer Texts in Business and Economics
- Copyright
- 2021
- Publisher
- Springer International Publishing
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-63482-7
- DOI
- 10.1007/978-3-030-63482-7
- Hardcover ISBN
- 978-3-030-63481-0
- Series ISSN
- 2192-4333
- Edition Number
- 1
- Number of Pages
- XVIII, 758
- Number of Illustrations
- 26 b/w illustrations, 294 illustrations in colour
- Topics
